media planning

Understanding tried and true principles of reach, dayparting, segmentation and frequency are what makes or breaks an effective media strategy. That understanding comes from formulas like the number of leads it takes for you to realize a sale, your demographic market, density of your target market within a geographic area, etc... then pairing that info with a sustainable and trackable media vehicle. With any medium understanding your demo lifestyle and media consumption is key. When you consider the thousands of media vehicles available today in an ever expanding and contracting environment, you shouldn't leave it to chance, you can't afford to leave it to chance. wwdb's perceptive media experts do the digging, negotiating and follow-up to ensure your investment turns into profit.

  • Market research
  • Media research
  • Media planning
  • Online media planning
  • Traditional media
  • New media

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